1. Choose a product or topic. It can be real or imaginary.
  • Aliens are taking over Mount Doug

2. Concept Statement /5
  • Students and faculty of Mount Doug must be cautious because aliens are invading. Fear, exaggeration, and a beneficial feeling will be used for marketing strategies.

3. Treatment /5
Point form outline of the sequence of events (no dialogue)
Remember it can only be 30 seconds total so keep it simple!
The commercial must be shot on school grounds
  • Flashing images of aliens, ufo's, ect
  • A voice over will start explaining the dangers, and the precautions people should be taking
  • A series of images will be shown:
- students/faculty being enslaved by aliens
- students/faculty mysteriously disappearing
- students/faculty being chased by aliens
  • Text will flash onto the screen reading a final warning